How are your products sustainable?
AROOP celebrates the art of dressing – it denotes ‘extremely beautiful’ in Sanskrit. Our fabrics are custom-woven in India, they are made from natural fibres hence are organic, vegan and easily recyclable. The label stands for fashion that’s rooted, timeless and speaks of quality craftsmanship. Comfortable fabrics, subdued colours with intrinsic silhouettes are the brand’s identity. We strongly believe in giving back to Mother Earth as much as we benefit from her. We strive to ensure minimum waste while producing every bit of clothing and upcycle left-over small scraps. Our packaging is sustainable as we use seedable tags and business cards that are a delight to our customers.
Most important sustainable aspect:
Most important sustainable aspect is reducing carbon footprint as much as possible. We encourage everyone to buy less and invest in garments that will stay longer. We suggest our customers to take good care of their garments to keep their quality intact.
How is your packaging sustainable?
Our packaging material consists of seedable paper for tags and business cards. Our clothing and other products go in cotton bags made out of leftover fabric. We ensure that zero plastic is used in our packaging.