Auréole enshrines simplicity and mindfulness. We design with an intent to rise beyond seasonality, crafting quality wearables that become the foundation of your wardrobe for all seasons to come.
India’s indigenous textile and craft processes are the fountainhead of our design process, and every piece made by our team of talented craftsmen is with love and kindness at our own studio. This allows us to not only look after quality with an eagle eye, but ensures that better working conditions are made possible for those involved in our supply chain.
Auréole was born in 2017. It was lovingly conceptualized by Aditi Mohoni, a Mumbai-based lawyer whose passion for conscious creativity prompted her to swiftly switch careers, and her partner Kunal Virwani. The brand operates out of a studio in Mumbai’s quaint Kala Ghoda district.
Chambray & Co.
At Chambray & Co. we combine modern aesthetics using the Indian woman's inherited expertise in needlework to upcycle and recycle textile that has been spilled out of the system. Our aesthetic is best described as a marriage between the past and the future with a splash of humour.
We create high street apparel using globally relevant but locally produced textiles, as a canvas to paint stories with varied Indian craft techniques. With the philosophy of controlling mindless consumption, we design for the socially conscious global consumer. Hence our garments are artisanal yet practical, affordable but designed to last as they transcend trends and seasons giving the client freedom to style and explicate every piece to interpret it in an unorthodox way each time.
The basic ideology of the brand is making sure we are not consuming way more than what we are contributing and taking care of the environment and the society so that they can continue to take care of us.
APPAREL & ACCESSORIES
Kosha Yoga Co.
A hunt for the perfect Yoga mat made us realize the huge gap in the Indian market for high-quality yoga products and that is how Kosha Yoga Co. came into being.
Our range of yoga & meditation accessories are all designed by Harneet Jayakar, co-founder and a certified yoga instructor. Through our products we aspire to bridge the gap between functionality, aesthetics and sustainability.
We make Yoga Pants from regenerated fishing nets that adhere to slow & sustainable fashion philosophies. Our flagship Yoga mats are made from 100% natural rubber. We work with the women in Dharavi to make our Yoga and meditation accessories. We honour Ahimsa (non-violence), one of the most relevant Yoga teachings in this age, by making products that respect the environment and society.
It’s about conscious consumption over constant consumption.
Maati: A name driven from the power of soil which withholds the basic existence of nature.
Maati by Neha Kabra is a label for women's wear originated in Udaipur, Rajasthan. Maati works on efficiency and expression brought together to bring forward pure and effortless designs fit to bring the best out in any silhouette. Our designs believe in embracing the real you and letting go of your inhibitions.
“The more comfortable and confident you are, the more productive you will be.” Keeping this philosophy in mind each piece at Maati is curated out with an utmost sense of complacency to provide gratification to its customers. It gives each style its own identity, thus creating a limited but unique style celebrating individuality.
Maati is also an environmentally friendly, PETA verified brand. At every step of production, the agenda of minimum wastage and sustainability is borne in mind. ( A part of the fabric is up-cycled, the dyes and print colors are borrowed from nature and the packaging is also plastic-free.) Maati’s true ideology lies in growing forward along with others causing as much less wastage and avoiding any harm to the environment around and hence staying true to its origin and style.
THRIFTED & VINTAGE CLOTHING
The Salvage Story
Founded by Afifah Siddiqui – a 23-year-old avid thrift-shopper and an accidental entrepreneur from Delhi – The Salvage Story is a sustainable fashion store on Instagram selling curated thrifted clothing with a vintage or hipster feel. All garments in the store are handpicked, refurbished with care and put up for sale with reach across India. By selling unique one-off clothes The Salvage Story promotes fashion as cultivating an inspired personal style instead of just following trends. The term ‘salvage’ in the brand name perfectly embodies the store’s ambition to give clothes which were once rejected by companies or outgrown by individuals a whole new life.
Wear Equal is a socially and environmentally conscious women's intimate wear brand ! Born out of the passion for equality, our vision is to build a world where women from all corners of society empower each other. We promote the idea of Intersectional Feminism and strongly stand for diversity, inclusivity and body positivity. Our exciting brand carries this social message. All our products are made from upcycled and certified organic cotton fabric and manufactured with export quality finish in our production unit in Kolkata. Our underwear styles include Bikinis, Boy Shorts, Classic Briefs and Hipsters and we have a range of sizes from XS to 4XL. From comfortable solid coloured basics, quirky printed and to lacy intimates - we have a wide array of options for every modern Indian woman!
Conceptualised in 2018, Wear Equal is a women-led social enterprise made by and for women. Our founder, Preeta Chaudhuri Ghosal, has worked in the social development sector for almost a decade. Post her marriage, she joined the family garment manufacturing & export business and noticed the amount of wastage of premium quality fabrics produced by the industry. She decided to use the fabrics & start her own domestic brand so that Indian women could have an access to premium products as well (while conserving the environment). Her business idea was selected in IIM Bangalore’s Women’s Startup Programme in early 2018 and the brand where she attended a boot camp with 100 other selected women entrepreneurs in the country. The brand was launched in August 2019 in the market.
Wear Equal promotes use of upcycled organic cotton as well as plastic free packaging. Our products are made using zero waste manufacturing practices and finished with export quality stitch. We pack our products in reusable cotton pouches and deliver them in paper bags and corrugated boxes. Our brand follows the goal of bringing conscious fashion into the everyday lives of Indian women at an affordable price range , so that eco-friendly products are accessible to the masses!
Pomogrenade is a homegrown slow fashion brand that creates easy to wear contemporary clothing using upcycled and indigenous fabrics. For the founders, Aiswarya Kutty and Madhulikha Umapathy, what started as an idea to cater to simple personal needs - led to a discovery of the ill effects of fast fashion. This motivated them to create a conscious brand that focuses on being sustainable by following fair-trade principles and by constantly learning and evolving to be waste negative.
Pomogrenade believes in maintaining transparent processes, being inclusive and designing products that are adaptable and fits various body types.We create multi faceted clothing that can easily transition from day to evening and can be worn in multiple ways ensuring they stay in your wardrobe for longer. We also focus on upcycling post production waste- both ours and those collected from our network partners to create exclusive lines of clothing and accessories.
Love The World Today
Love the World Today makes quality clothing for kids in a socially and environmentally responsible way. Our clothes are made with natural fibres, organic fabrics, fabrics hand woven by artisans and weavers across the country.
Our dyes are herbal and low impact on the environment - All this while caring for everyone and everything involved in the process. Because we, just like you, want our kids to care about the little big things in life. Designed and made in India, Love the World Today is founded by sister duo Dipti and Dipna.
Our vision to create sustainable clothing at affordable prices resulted in the birth of Sparrow. We aim at making clothes that not only stay longer but also stay close to the heart of our wearer.
At Sparrow, we believe that in an outfit, comfort is as essential as style. We carefully choose ethical fabrics like handwoven cotton, lyocell and cotton linen with comfort being our topmost priority, and the rest is left in the hands of our designers who make sure that the fabrics take shape into beautiful styles, giving our customers a wholesome experience in affordable prices.
We create timeless clothing that can be worn easily almost anywhere. Whether you’re hustling at work or enjoying a balmy afternoon with your friends, whether you are at home or on vacation, we make sure that you are living every moment of it, while looking your best.
Our product range includes casual womenswear and products like bookmarks and scrunchies upcycled from leftover fabrics.
Sparrow was founded by Shubhangi Misra and Akshat Kumar. Shubhangi is an alumnus of Pearl Academy, Delhi, and Akshat of NIFT, Mumbai. Having spent some time in gaining experience at prestigious design houses and garment manufacturing firms, they both decided to work towards building this slow fashion brand, bridging the gap between sustainability and affordability.
Tamarind Chutney, as its name suggests, is a sweet and spicy mix of style from the Indian subcontinent. They produce stylish, contemporary apparel for Indian millennials, made by Indian artisans. They use 100% craft or surplus fabric for their raw material and are a zero-waste production brand. They aim to improve livelihoods of Indian artisans through fair wages and profit sharing. TC was founded in 2019 by Tanvi Bikhchandani and Charanya Shekar, who began the brand to combine their love for craft and sustainability.
Vraj : Bhoomi
Vraj:bhoomi is a concept clothing label based out of Gujarat, working with desert artisans in transforming the traditional hand block printing skills to ethical aesthetic wear. We are into contemporary revival of a textile craft called “Ajrakh”, a form of hand block printing with resist dyeing using natural dye stuffs.
We are on a quest for the Indian contemporary, rooted in its traditions yet global in its charm. ‘Contemporary Revival’ as a design expression is hold close and lies at the spirit of every creation. Unlike the commercial production process, the idea of an outfit at Vraj:bhoomi doesn’t start at design level - it begins as a shared effort between the designer and the craftsmen.
Being a textile centric label, we are intensely involved in researching, reviving and sustaining the inherent quality of traditional Indian crafts. We consistently seek to push boundaries in the creation of a new aesthetic using old-world and traditional processes. The label brings together Indian elements to a sensibility very global in appeal. The label focuses on comfort, ease and thus cotton in relaxed silhouettes characterize Vraj:bhoomi.
Founded by Shivani Gandhi, Ito is an ethical brand that embraces the concepts of slow and conscious living in the fast paced city of Mumbai. A blend of these concepts, result in the making of contemporary and timeless silhouettes she calls, “fuss free clothing for well lived days”.
Ito meaning ‘yarn’ in Japanese, believes in providing purity in it’s products right from where it all starts – the yarn. The same is achieved by practicing ethical and fair trade, supporting local artisans and striving towards providing employment to housewives, hence making them self – independent.
Our design philosophy revolves around minimalism, simplicity and creating clothes that are independent of time, crafted with sustainable fabrics in muted and neutral tones. Each garment goes through multiple hands at different stages that put in days of hard work to make one finished product, before it is packed with love for its forever home.
PA.NI is a sustainable swimwear brand that wants to normalise swimsuits by offering classic cuts specially designed for South Asian bodies.
Our swimsuits are made from Econyl, a yarn developed from recycled nylon fishing nets and other plastic waste found in the ocean. In addition to being environmentally conscious, PANI products feature artisanal details handmade by local artisans in an effort to support the cottage industry in India.
Empowering consumers and producers alike, PANI Swimwear is a uniquely Indian brand.
Our founder Leila Veerasamy, is a Franco-Mauritian citizen who moved to India in June 2015 after graduating from Brown University. She initially came to Mumbai to work in the social sector, with a special interest in the intersection of the private sector and social impact. After a year of experience at Dasra, a philanthropic consulting company, and Aavishkaar, an impact investing venture capital fund, she decided to launch herself in a socially conscious venture of her own: PANI Swimwear, a sustainable swimwear company made specifically for South Asian body-types.
The Narration focuses on exploring the women's wear market keeping an eye on sustainable fashion, details, colors, and quality. We specialize in geometric paneling & color-blocking and love to source exceptional fabrics from different markets to create simple yet one of a kind clothing that is modern and chic. Each piece is tailored to the customer’s needs and customized accordingly. This makes us unique in the western wear segment with an affordable price range.
Founded by Namrata Kalani, a fashion designer, and entrepreneur with a piqued interest in women’s western wear clothing. Namrata loves colors and patterns right from the beginning and wants 'The Narration' to be known for this signature style in the near future.
Patch Over Patch
The vision is to turn everyday life into a creative space that inspires one to be original. But without taking a toll on the environment. Let nature relax while we revel in originality. So we up-cycle surplus leftover industrial fabrics, currently from Surat & Ahmedabad textile market, to create lifestyle garments. Each piece is a curated mix of fabrics and goes through the unique design cycle. Our products offer individuality as each is one of its kind.
Kavisha, founder of Patch Over Patch was captivated by the composition formed by a variety of shapes, textures, and colors emerging from diverse leftover industrial fabrics. So she decided to solve that puzzle to find a meaningful design. The constraint of this process, called up-cycling, inspired her to go into the depth of it. There originated the seed of PatchOverPatch, where they aspire to replace ephemeral fashion by timeless originality.