Growing up in the city of Ahmedabad, perched on the banks of the River Sabarmati, Tanya Jain had an insatiable streak of creativity running through her, that persists. An inquisitive child, she was inclined towards the arts. Her fascination with the human shape drew her to fashion, to the shores of New York City, where she pursued a degree in fashion at Parsons The New School for Design.
Tanya worked with designers such as Ralph Lauren and Akris. Delving deep into the inner workings of the garment industry, she was confronted by the perils of fast fashion-the ruthlessness in dealing with factory workers, unnecessary production wastage and the horrors of pollution.
A peek into her own closet was revelatory. Rummaging through, she realized that she wore just three items in her wardrobe regularly, relegating the rest to a fashion graveyard of sorts. In a city of millions of people, she wondered, just how many unloved clothes were dangling unworn on hangers?
This pushed her to explore the kind of brand she wanted to create. Her vision for Pasithea is fuss-free fashion with a minimal carbon footprint, which outlives seasons with classics that can be worn over and over again.
In a world where clothes are tossed out like candy wrappers, Pasithea is a studio that designs with love, for people who cherish what they wear. To construct each item of clothing, countless hours have been spent meticulously, right from weaving and dying the fabric to sewing and packaging it for you.
A published author, Tanya’s book Origami Birds, explores connections between mental and physical wellbeing, a belief which she extends to her fashion ideology too. At Pasithea, comfort is everything. Her passion is to design real clothing for real women, lounge wear that’s comfortable, unpretentious and completely Indian. This philosophy reflects in her collections. Simplicity and comfort. Relaxed and luxurious. Timeless and stylish. Much like the Pasithea woman.