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Featured Brand: Vraj:bhoomi


Founded by Bhoomi Dani and Priyam Shah, Vraj:bhoomi is a concept clothing label based out of Gujarat, working with desert artisans in transforming the traditional hand block printing skills to ethical aesthetic wear. As a brand that focuses on reviving the traditional craft of Ajrakh, Vraj:bhoomi ensures each piece reflects the intricacy of the craft and weaves the story behind it. They create clothing, shoes and other accessories all in Ajrakh.