Most important sustainable aspect:
According to us sustainability is equal to longevity. Where fast fashion brands are providing us with products that wear out quickly, we as a slow fashion brand, focus on creating products that last because of their quality.
We make sure that each product that we create is crafted with patience. We also aim to make most of our pieces versatile so that they can be styled differently and can be worn a lot of times.
How are your products sustainable?
We make sure that the raw materials that we use in our products are not harmful to the planet. For fabrics, we only use 100% cottons, handwoven cotton linen, lyocell among others. We try our best to incorporate this in our trims too, using only wooden buttons, or making them ourselves with leftover fabrics.
We also make sure that minimum amount of waste is generated by producing only the amount of stock that is needed, working mainly on a per order basis and using leftover fabrics to create products like bookmarks, scrunchies, fabric pouches and now face masks.
All our workers are being paid fair wages and they work in a well lit, hygienic place.
How is your packaging sustainable?
Our packaging material consists only of paper, cloth and jute. We replaced bubble wraps with reusable fabric pouches, plastic tapes with jute ropes and paper tapes, and plastic bags with paper envelopes. Though the envelopes are laminated from inside to prevent wear and tear, we are constantly working to find new ways of packaging and eliminating that amount of plastic too.